Québec City Tourism Becomes Destination Québec cité

Quebec, August 30, 2021 - Québec City Tourism has revamped its image and is unveiling its new identity. From now on, Destination Québec cité will be the new name under which the Québec City region will be promoted.

With the world’s tourism industry currently facing its greatest crisis in history because of COVID-19, the organization responsible for promoting tourism in the Québec City region, inspired by the greatest tourism destinations worldwide, has decided to modernize its image to better face the competition and stay ahead of the current market trends. This new name will better reflect the vibrant and animated region that is the greater Québec area, a destination in action.

This change fits in perfectly with the relaunching of our brand, initiated in 2018, “Québec cité, l’accent d’Amérique”.

The Québec City tourism region includes the city of Québec, the municipal regional counties of the Isle of Orleans, the Beaupré Coast, Portneuf and Jacques-Cartier. The new name, Destination Québec cité, will highlight the many features of this diverse agglomeration and all its components. This new name will also help differentiate between the province of Québec and the tourist region of Québec city.

“In this crucial period where, more than ever, the region must distinguish itself to claim its rightful place on the tourism scene, introducing Destination Québec cité as the new name is perfectly timed, declared the Mayor of Québec City, Mr. Régis Labeaume. This strong and inspiring name leaves no doubt: the Québec region is THE destination of choice for visitors from all over the world.”

“The pandemic has accelerated the tourism trends and increased the level of competition, further accentuating the urgency to reinvent ourselves and adopt the latest trends, thus meeting the expectations of the tourism industry within this new reality. We truly believe that this new name will help us positively contribute to the recovery effort of our industry by reinforcing our destination’s position and demonstrating our willingness to be more competitive, increasing our notoriety and allowing our destination to shine bright around the world, mentioned Robert Mercure, General Manager of Destination Québec cité.

Summer Season Statistics Report

Québec City set ambitious objectives for the summer season and the destination didn’t disappoint with an average occupancy rate of 58% between June 25th and August 21, 2021, representing an increase of 45% during the same period in 2020.

This is a clear indication that the vast marketing campaign implemented in the Québec province, as well as the Ontario market since June, offering a $75 gift card when booking two nights or more along with the enhanced Animated City program stimulated Québec City’s overall attractivity.

Destination Québec cité’s marketing campaign was viewed more than 70 million times and generated over 840 000 visits on our website, a record for Québec City. The indicators also tell us that the average length of stay of Québécois visitors has increased, just as we had hoped.

Québec City topped the charts for best Canadian destination in terms of hotel occupancy for a few weeks during the summer and was in the lead throughout the season in this category along with Vancouver, Calgary and Halifax.

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